The Bumble Bee Lapel Pin

Did you know that Mary Kay Ash, creator of Mary Kay Cosmetics, always wore a bumble bee lapel pin? Her signature lapel pin was a symbol for her achievements and the accomplishments of all of the women who made up her sales force.

Mary Kay used to tell the story of how scientists had proven that based on their anatomical construction, there are many reasons why bumbles should not be able to fly. Their bodies, for example, are too large in proportion to their wings. Yet, fly they do!

Mary Kay wanted to create a company that could offer women unlimited opportunities for personal and financial success. Many naysayers thought her ideas were too idealistic and that they would never work.

In 1963, at the age of 45, and with only $5,000 in savings, she opened her dream cosmetics business with her son Richard Rogers.  She had used furniture, homemade drapes and a single metal shelf from Sears to furnish her small Dallas storefront.

Her initial team of salespeople, or beauty consultants, as she called them, made nearly $200,000 in profits in their first year of operation. Today there are more than 1.7 million Mary Kay salespeople around the world, generating billions of dollars in sales.

Cue the bumblebee lapel pin. Mary Kay said, The bumble bee is “just like our women, who didn’t know they could fly to the top, but they did.” In 1970, at an annual seminar, Mary Kay started awarding the diamond bumblebee pin  to her top-performing sales consultants, telling the can-do story of the humble bumble bee. Her lapel pin message: If the bumble bee can fly, you can too!

“Aerodynamically, the bumble bee shouldn’t be able to fly, but the bumble bee doesn’t know it so it goes on flying anyway.” - Mary Kay Ash