Ford and Their Lapel Pins

While surfing the net one day, I stumbled across a wonderful story about a promise and a lapel pin.  It’s an excellent example of the power of marketing with lapel pins. 

But it’s more than that.  It’s about having a face for your brand, about delivering what you promise, and about staying true to old-fashioned grassroots efforts like word of mouth marketing (everything old is new again!) to grow your business. 

The story involves an exchange between two people: Robbin Phillips, president of Brains on Fire and author of the original blog post; and Scott Monty, the head of social media at Ford, celebrated for his work in word-of-mouth marketing.  When Robin met Scott Monty for the first time, they had a brief conversation where she asked for a Ford pin that Scott was wearing on his lapel. He took her card and took a minute to discuss cars with her.

When the pin arrived in the mail (with a note from Scott), Robin was so impressed she talked about it and she wrote a blog post about it.  Perhaps one day, she’ll even buy a Ford!   All because of a lapel pin….