While surfing the net one day, I stumbled across a wonderful story about a promise and a lapel pin.¬† It’s an excellent example of the power of marketing with lapel pins.¬†
But it’s more than that.¬† It’s about having a face for your brand, about delivering what you promise, and about staying true to old-fashioned¬†grassroots efforts like word of mouth¬†marketing (everything old is new again!)¬†to grow your business.¬†
The story involves an exchange between two people: Robbin Phillips, president of Brains on Fire¬†and author of the original blog post; and Scott Monty, the head of social media at Ford, celebrated for his work in word-of-mouth marketing.¬† When Robin met Scott Monty for the first time, they had a brief conversation where she asked for a Ford pin that Scott was wearing¬†on his lapel. He took her card and took a minute to discuss cars with her.
When the¬†pin arrived in the mail (with a note from Scott), Robin was so impressed she talked about it and she wrote a blog post about it.¬† Perhaps one day, she’ll even buy a Ford!¬†¬† All because of a lapel pin….