Go For the Gold!

Last week at the Academy Awards, it was all about the world’s most famous golden statuette, Oscar.  (Well, it was also about Angelina’s high slight and right leg, but that’s another story!) 

And, before we know it, we’ll all have Olympic fever.  The 2012 Summer Olympics are quickly approaching.  From July 27-Aug 12, 2012, athletes from around the world will be “going for the gold!”  But, you don’t need a huge event like the Academy Awards or the Olympics to go for the gold.  Use gold-themed promotional products, and you’ll have a medal-winning, Oscar-worthy campaign on your hands.

Why do people purchase promotional products?  To increase their brand visibility.   One way to increase brand visibility is to do it literally–using bright colors, like gold, to stand out from the crowd!

Gold is a  powerful attention-getter because it is a vibrant, shiny color.  It doesn’t just get people’s attention visually; it also has a huge psychological impact.  From gold medals to gold credit cards, the color symbolizes success, achievement, abundance, prosperity, luxury,  quality, prestige and sophistication.

Gold is also a versatile color, appropriate for both men and women and suitable for people of all ages.  This makes it a great choice for apparel (jackets, T-shirts, etc) and accessories such as scarves, bags, and hats.  And, a little goes a long way–just a touch of gold can add a great “punch” factor to almost any item.  Even better, logos are dramatically visible when set against a gold background, instantly grabbing the eyes and attention of others!

Did I mention that gold is also the color of royalty? If you’d like gold-level service in including a touch of gold in your next promotional product, then call me, the Queen of Promotional products at 910.452.4788.