Prick Fred Huebner with a pin, and youâd surely find McDonaldâs flowing in his blood. Huebner, a McDonaldâs franchise owner based in Garner North Carolina has worked for the fast-food giant since he was a student in high school. He financed his way through college working as a part-time swing manager for the chain, later accepting a full-time position with the company. When he became an operator in 1986, Fred had already been working with McDonaldâs for fourteen years.
Although Huebner owned a small collection of McDonaldâs award pins from his early days with the franchise, it wasnât until his coin and stamp collections were stolen during a home break-in that he decided to shift his collectorâs passion to McDonald-themed pins. Huebner says: âI figured I should work on a collection that people wouldnât want to steal, and if they did, Iâd know exactly where to find itâ. He adds: âI also liked the idea that the pins were small, so I would be able to collect a bunch of them.â âA bunchâ is a bit of an understatement:
Today, the McBurglar would have a difficult time sneaking off with Fredâs collection of almost 30,000 pins neatly displayed in cases that line the walls of his corporate office. His collection also includes over a half million duplicate pins that he uses for trading or for sale. The collection spreads to every room in the building, except his wifeâs office. After living with Fredâs growing collection in her home for years (it took up three entire rooms), she wants all of her space to be lapel-pin free!
There is little doubt that Huebner owns the worldâs largest collection of McDonaldâs-themed pins: about 10 years ago, there were 3 other collectors in the United States who were contenders, but Fred, unlike his colleagues, has taken full advantage of the internet to further expand with his own website. Still, Fred insists that there are a few pins missing from his collection: âIâm still trying to get a regional award pin from Albany, New York. It is shaped like a Buccaneer ship with five canon holes. McDonald’s employees or owner/operators used to receive the pin as their first award, and then, each time they earned an additional award, the canon hole would be filled with a precious stone. I have a Buccaneer ship with 5 rubies in the canon holes, but Iâm missing one with 5 diamonds. Most people donât like to get rid of awards pins.â
Fredâs stories about his lapel pins are fascinating, even if youâre not a part of the McDonaldâs family. He considers the crown jewel of his collection to be a 100,000 Club 10-carat gold pin with a slashed arch logo that Ray Kroc (McDonald’s founder) used to give as an award to restaurants in the 1950âs for selling 100,000 hamburgers in a month. âI would have easily paid almost $500 for that pinâ, explains Fred, âbut I was lucky to find my first one for just $75.â
In addition to collecting pins, Fred has also been inspired to design lapel pins over the years. He has created a âFries Pin Collectionâ for his team of employees that is very meaningful to him, and he is the wit behind many of the most comical pins in recent McDonaldâs history. For example, during the infamous O.J. Simpson trial, one of O.J.âs alibis was that at the time of the murders, he was in the drive-thru at McDonaldâs. In response, Huebner created a pin that reads: âI saw O.J. at McDonaldâs!â.
The Bill Clinton-Monica Lewinsky scandal inspired Huebner to create a lapel pin that says: âI never touched her fries!â And, a few years ago, when Burger King introduced its so-called Stealth Fries in attempt to seize the âBest Friesâ title from McDonaldâs, Fred cheered on his company with a flurry of lapel pins that imagined what celebrities would say about McDonaldâs fries. From âIâll be backâfor friesâ (Arnold Schwarzenegger) to âThe fries have left the buildingâ (Elvis), the entire series is inspired.
Huebner will readily trade any pin  for which he has multiples. As for the future of his collection, he imagines that one day it will end up in the McDonaldâs museum archives near Chicago. Until then, Fred plans to keep on collecting. As for me, Iâm planning a visit to Exit 312 off of I-40 where I plan to eat some delicious McDonaldâs French fries and marvel at McFredâs McPins in person!