One of the most important parts of my job as the Queen of Promotional Products is to find creative solutions to my clients’ challenges.¬† Here are a few examples of our approach to problem-solving at A Creative Touch:
Challenge:¬† A homecare company wanted to generate referral business via existing clients.
Solution:¬†¬† Find a product that would have high visibility in the homes of existing clients.¬† This nightlight shaped like a CFL bulb provides safe nighttime light and a whimsical modern touch. With an energy saving sensor and a swivel plug, it is¬†the perfect addition to a bathroom or¬†kitchen. Just plug it in and it works. No need to turn it on or off; the sensor automatically turns the light on and off based on the light level in the room.
Result:¬†Increased client referrals!
Challenge:¬† A city convention center was holding an all women’s conference.¬† The facility was undergoing a massive remodel and most of the walking paths were made of uneven gravel.¬† The convention center knew that this would be an inconvenience for women dressed in business attire and high heels.
Solution:¬† Flip flops in a variety of sizes were delivered to the convention center in time for the conference.¬† Each attendee selected at the conference was invited to select a pair of flip flops for easy walking around the convention center.¬†
Result:¬† The¬†women in the group were¬†thrilled–their ankles and shoes were spared and they re-booked the facility for future meetings.
Challenge:¬† An independent coffee shop and bakery wanted to drive traffic to their website to build brand loyalty.
Solution:¬† A resuable, double-sided coffee sleeve was the perfect solution!¬† One side featured the company logo; the other side encouraged customers to go to the website for a special offer.¬† On the website, customers learned that they would receive a great discount on pastries when presenting the reusable coffee sleeve.
Result:¬† Website traffic and pastry purchases both sky-rocketed!